The sheet was designed to run in a one-hour block. Split the room into teams of three to five people. Print one sheet per team, or tape the A3 to the wall if the group is large. Each team picks one agent they'd like to try inside the company and starts filling it out.
The single rule is to start with the Person zone and only go down from there. No agent name, no real pain, no promise: no ChatGPT. When someone skips that order, ask them to go back. It isn't fussiness, it's what keeps you from spending the year arguing about the architecture of something nobody asked for.
At the end, each team presents the filled canvas in three minutes. The other teams ask where it hurts. Whatever survives the round becomes a POC. What doesn't survive returns to the next cycle with the canvas redone.